Por fin he encontrado a quien será mi retratista a partir de hoy.
Through digital communication like Facebook, Twitter, online dating and personal websites, the representation of our personality becomes more and more streamlined. We have the possibility to project an idea of how we are as a person into the world around us, but with the constant option of censoring information and invent fictional characteristics. Never have we had access to so much information about each other, and never has the information been so unreliable.
In this project I have downloaded pictures of ‘friends’ that I only know through the Internet, and given them a new context. The persons are only visible through a digital representation, while the surroundings are as analog as possible. The sceneries are photographed places that invited to interaction – places that missed the company of human beings. The milieu adds a new meaning to the way the digital personas act, and gives their simplified characteristics meaning and personality again, by adding a setting to their digital components.
The project looks directly at the dichotomy of digital and analog processes, juxtaposing one against the other, and challenges viewers to make sense of what seems like a fractured image. The images themselves provide scenes of isolation and loneliness, as the characters within are so seemingly detached from their environment.
These images come to life when the viewer move in relation to them – seen up close, the people are blurred and the viewer has to step back to bring the motive into focus. At the same time, the scene in which the person is placed is blurred when viewed from a distance. So you have to move back and forth – between non-figurative colored squares and figurative representations of personality.