STEREOTYPISM is the new line of dishes from Casalinghe di Tokyo. The graphics are handled by Basik and Martina Merlini. The gestural expressiveness is at the base of the collection illustrated in a minimal and graphic key.
The name of the project is an homage to Japan, being inspired by the celebrated homonymous novel written by Natsuo Kirino, and by “Asobi,” a Japanese term, be- loved by Bruno Munari, that means art in the sense of pleasure in play.
It is in the pleasure of play that Tokyo Housewives conceives and realizes its collections of ceramic plates.
Every set is built as a story that is both unlike any of the others and connected to all of them by a unique thread.
A design uniting tradition and contemporary appeal that attracts the collaboration of ever new illustrators and artists and generates a continuous creative dialogue.
The collection consists of 6 + 6 plates telling a story and every dish is linked to the other in an organic work in which every element is essential.
The visual mix between the dishes are meant to be repli- cated each time in a different way, making the entire collection constantly dynamic.
For CASALINGHE DI TOKYO every meal is important and the table becomes an occasion for taste and sight.