L’MAD Collection is a South African fashion brand that creates limited edition collections that promote local artists and designers. The ethos behind L’MAD is to remain in constant dialogue with contemporary African art. As a result the collections are reverential in their beauty yet thoroughly contemporary in design. The collections are curated by Director, Lucy MacGarry.
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Ben Johnson is a graphic designer, director and photographer based in Cape Town, South Africa.
His original approach to African iconography, inventive layering and “novel nod to MS Paint effects” have been combined to produce a sublime collection for L’MAD.
vía Miss Moss